The idea was to get “retired players” back into gaming shape again. We created a series of 80’s style workouts they could do with their hands, using the PlayShape controller. It weighs 7.5 pounds, and the buttons and joystick are hard to press and move around to get your hands in gaming shape.
On this campaign, I came up with the design identity and illustrated the finger alphabet.
Agency: BBH NY
The idea was that with the new PlayStation Pro, the 4k graphics were so precise, you could now see every little details in the games, as seen in the Hidden Details film. As part of the 360 campaign, we created a series of mini games for social media.
On this campaign, I was in charge of the social media assets. I came up with the ideas for the mini games, as well as the design identity.
Agency: BBH NY
